Fundraising
Writing a Proposal
From A
PRACTICAL GUIDE FOR WRITING PROPOSALS:
Any proposal offers a plan to fill a need, and your
reader will evaluate your plan according to how well
your written presentation answers questions about WHAT
you are proposing, HOW you plan to do it, WHEN you plan
to do it, and HOW MUCH it is going to cost. To do this
you must ascertain the level of knowledge that your audience
possesses and take the positions of all your readers
into account. You must also discern whether your readers
will be members of your technical community, of your
technical discourse community, or of both, and then use
the appropriate materials and language to appeal to both.
You might provide, for those outside of your specific
area of expertise, an executive summary written in non-technical
(easily accessible) language, or you might include a
glossary of terms that explains technical language used
in the body of the proposal, and/ or attach appendices
that explain technical information in generally understood
language.
...
Proposals are informative and persuasive writing because
they attempt to educate the reader and to convince that
reader to do something. The goal of the writer is not
only to persuade the reader to do what is being requested,
but also to make the reader believe that the solution
is practical and appropriate. In persuasive proposal
writing, the case is built by the demonstration of logic
and reason in the approach taken in the solution.
Sample Proposal
Click on the following link to see an
example of a grant proposal: Sample Proposal
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